Harley Davidson

1. I believe that Harley Davidson was greatly involved with their own brand promotion such as the 2007 film Wild Hogs, which was based on the Hogs, which was an acronym for Harley Owners Group. Hogs was founded by Harley Davidson and is a wide community of Harley bike owners. I think after the 2007 film release, more people were exposed to the existence of the Hogs. This is a good way for Harley Davidson to promote themselves by creating a small community. This is kind of like an official fan club for a superstar.

2. I personally believe that the Posse Ride should restructure their tradition because it seems like it is a set of beliefs one must follow in order to be in the group. What if they just framed it so that it looks more like an annual event? What really threw me off in the reading was the "Posse Oath". Did it really have to be this exclusive? I do believe that this may give customers the comfort of knowing that Harley Davidson has compassion and loyalty towards every owner due to its strong bond in this Posse Ride.

3. I do believe that Harley should be strongly involved with their customers because it would not look like they just want people's money. By setting up a community of Harley owners, voices and suggestions can be heard to greatly improve the Harley community and the bikes itself. This shows that Harley really appreciates every customer and ensures that each and every one of them will be satisfied.

4. Harley could also be involved with the community by making small motorbikes for kids. Running about 8 MPH, this is like the toy Jeeps we see in Target. Doing so would get kids to be more interested in owning a Harley bike when they grow up. I know this is more of a marketing strategy (kind of like the candy cigarettes back then), however, to top that off, Harley should donate some money to charity as a way to show that they are not evil.

The Fall of HD-DVD: Format War

I remembered when this was around. It was 2007 when everyone was introduced to the HD-DVD. This was exactly like the Betamax story where the VHS although invented before it, outbeat the Betamax cassette due to more options and convenience of video recording. Same situation as the HD-DVD, however, the HD-DVD was beaten by the Blu-Ray disc. Why get a HD-DVD when you can buy a DVD which is cheaper and easier to duplicate? The HD-DVD was similar to a Blu-Ray quality, however, the Blu-Ray was everyone's favorite in the Format War therefore, the HD-DVD officially stopped production after its fall. Those who do not wish to spend extra money prefers the cheap and efficient DVD and those who wants to spend money on high quality playback would prefer paying an extra buck or two for the most high definition format there is, which is the Blu-Ray.

Playhouse Commercial

I thought the Playhouse commercial was highly stereotypical because of the selected colors and theme song. In addition, the producers used a little girl to star as a homemaker. This may set girls up to grow up being one. Our group suggested more neutral colors, more kids involved (boys and girls), and a nursery rhyme-type of theme song for our remake of this commercial. Our group also agreed that our remake of this commercial would greatly remove the stereotypes and signifies that this product may be suitable for both boys and girls.