This simply implies that men are masculine and dominant over women as you can see in this ad, a muscular male holds down an attractive female seductively, showing a dominant frame. This may be offensive to women. I'm guessing it is trying to show that once you buy this Dolce & Gabbana product, you will be perceived in a certain frame of dominance. For those who are socially blind of course, can fall for this ad. If I was a male who had no sense of self-centered masculine dominance, looking at this ad would greatly motivate me to buy this product and act accordingly to the ad, in a situational confidence. However, it is surprising that it is accepted by society and may influence others' perspectives on gender roles.
I can definitely agree with this ad and the message that it is portraying. Even thought this ad is look down upon on women in a sense, as a woman myself I would definitely not see this completely in a way that is negative. I desire for my husband, man, or any man figures in my life to show me that they are masculine and have a strong side of power behind them representing backbone and structure as a man.
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