Semiotics in ads

http://upload.wikimedia.org/wikipedia/en/1/1f/Kent.Outdoor.Advertising.JPG

Here we have a billboard ad for Kent brand cigarettes. This ad is similar to a billboard for a car since it is simple and said "Smooth Transmission" as well as "True: Performance". The connotation appeals to those who likes menthol cigarettes as seen in this ad, the whole background and theme is blue with blue lines on top on the cigarette. It is implying that smokers likes cigarettes with a smooth drag so the ad makers thought that making a simple blue background with a smooth car-influenced theme promoting this cigarette brand would be wise.


http://d2f8dzk2mhcqts.cloudfront.net/0554_Creative_Ads/3.jpg

In this ad, we see a Pepsi and Coca Cola can. One straw is inserted into the Pepsi can while the other is resistant in being inserted into the Coke. The denotation of this ad focused more on the Pepsi can because the Coke can is obvious however, they censored the logo so that you can only see Pepsi. The ad simply implies that Pepsi is way better than Coke since the straw was very resistant to it. The connotation is some people prefer Pepsi over Coca Cola.

www.youtube.com/watch?v=sMraav_Q9L8

In this Oreo Super Bowl ad, we see two friends at a library whispering to each other which part of the Oreo tastes good, the cream or the cookie. As the words are being exchanged to each other, the fight escalated into a library disaster. Patrons knocking over shelves, employees throwing books, and a police car driving through the building. The connotation of this ad relates to us and Oreo cookies. We often have a debate over which part of the cookie tastes better.