Wednesday, February 20, 2013

Stereotyping in ads

Here is a very funny example of a stereotype ad:
https://www.youtube.com/watch?v=5peC9wFu64w

I saw this ad one day at a cafe in Hong Kong. Obama is making a speech about change and then suddenly the famous KFC sandwich falls down in a giant size state and crushes him, ending the commercial with the Obama impersonator saying, "Change is good!" This stereotype portrayed in this commercial implied that all blacks love fried chicken. It was pretty hilarious to me however, I understand how this ad may be offensive to some viewers. I believe that stereotyping in ads can be wrong, however, in some countries like Hong Kong, stereotyping in ads are accepted as long as it is in a comedic form.

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