Reflections on my thoughts in Adv91

I really enjoyed this class overall because I learned the many different methods of advertising and how it can appeal to certain audiences. The presentations and activities really helped me understand the dynamics of the advertising world. I do not have a minor currently, however, I do want to consider advertising as a minor. Taking this class, I have generated a consciousness in me where I can easily analyze any advertisement and break down the aspects of what and who it appeals to. It also helps me in the future when buying products. Some advertisements can be skeptical and some may have great production value. When you understand the dynamics of advertisement, you can benefit from this because you know the authenticity of the ad whether it is genuine or deceiving. Many friends of mines are very blinded. They can be convinced to buy a certain brand or product minutes after they are exposed to the ad. Sometimes I feel like they are not making wise choices because the ads may be deceiving.  can finally say that they are lucky to have me as a friend because I can step in and help them save money by making wise choices in products. Ultimately, I feel that the skills I've learned in this class can greatly help me in the future and I will definitely remember the important fundamentals of advertising.

The Typewriter

Our groups typewriter throwback marketing strategy was quite difficult to create. However, we did come up with a few great ideas to bring back the typewriter's appealing aspects that would make people want to own one in this current generation.

We want to target two audiences with different advertising methods in each:

For those 50+:
-creating a nostalgic ad that would make them want to re-live the past and own a typewriter.
-use an old-fashion template to create an ad that may seem like it was from the 1950's but actually in this generation.

For the younger audiences in their 20's:
-create a Facebook contest: Take a picture of yourself and your typewriter and make it as vintage as possible, then submit it to the Typewriter brand's Facebook page. The top three images with the most vintage quality, will win $500.
-suggest that the typewriter is a "hipster" item in ads.

Interruptive Advertising

One of the most common interruption advertising methods can be seen on YouTube. Have you ever watched a mainstream music video or even a movie trailer uploaded by a film studio or record label? You will have to suffer 30 seconds to one minute of advertising before you can watch the famous video.

The image above is a great example. There are two types of advertising methods on YouTube. Both are the same however, one method made it easier for users to skip the ad. This means that you have to watch the commercial for 5 seconds before you can be prompted to skip the ad. Only videos that are semi-famous have that option. Otherwise, famous videos or music videos will have you suffer for up to one minute before you can watch that video.

The interruptive advertisement methods are hosted by Google AdSense. Google AdSense is a program for famous YouTubers to gain revenue through advertisement. When a user clicks on the ad before the video starts, the YouTuber gets paid up to ten cents. This program is exclusively available for YouTube users with at least a certain amount of average views per video and subscribers. So every time you see a YouTube video playing an ad before the video, that means the user is in the Google AdSense program.

Toblerone ad and market ideas

My group's Toblerone ad and marketing strategy includes Twitter and Instagram.

For Twitter, we want to create a contest where a Twitter user can tweet a creative almond joke. The most funniest and creative tweet for an almond joke wins a month's worth of Toblerone almond.

For Instagram, we want participants to take a picture of an almond in a very creative way. The Instagram picture with the most likes, wins $1,000.

These social media websites and apps are great ways to market a new product. I believe that our ideas to advertise the new Toblerone almond can be very effective and appealing to younger audiences who are constant tweeters and Instagram users.

We would also like to add a commercial for Toblerone and promote these two contests in the advertisement. Doing so, would greatly expose this new product and increase the engagement of the contest from social media users.

Jeep Patriot Ad group idea

For my group's Jeep Patriot ad idea, we have came up with these amenities and features, including marketing strategies:

-Used for vacation/Traveling
-Family Car - Grand kids
-Safe
-Gets you from point A to point B
-Good History of reliability
-safe off-road
-good for all sorts of weather
-simple to drive/repair
-not bogged down with unnecessary things
-classic design
-good handling
-American-made

For our commercial idea, we have decided to use a scene featuring a cabin and snow in the woods with kids running out of the car in a family vacation.

iPod Toilet Paper Deck ad idea

My group's iPod toilet paper deck ad idea is for the TV. A mom is at her friend Esther's house when Esther complained about her nasty and dirty bathroom. Esther is poor and has financial issues, not being able to renovate her bathroom. She wants her bathroom to be high class equipped with her favorite classical Mozart music. The mom decides to buy her a iPod toilet paper deck. She installs it and while she is sitting on the toilet doing her number two, she listens to her favorite classical song and looks around her nasty bathroom. The music gets to her and the nasty bathroom transitions to a nice and high class bathroom. The commercial ends with the title card saying, "You don't need thousands of dollars for a high class bathroom."

Creative advertisement

This is by far the best Google advertisement I have seen. It is 3 years old from the 2010 Superbowl. It revolves around a man who has been using the Google search engine in his life. From studying abroad, to finding a romantic restaurant, to wedding planning, to buying a baby crib. In a way it is pretty touching.

I feel that ads nowadays are lacking creativity. They use celebrities to endorse a product and sadly, it does work seeing how people are in society. This ad can be a great motivation for ad makers to create their own creative ad that appeals to everyone.

Creativity is very important in creating an ad. For example, a tagline that really appealed to me and was hilarious was for forpoopsake.com. It is a website dedicated to incorporating humor and poop. Their tagline was "Your Number One Source For Your Number Two Business!" Although this isn't a website someone would go to all the time, it really makes me laugh when I read its tagline.

Nostalgia

Nostalgia reminds us of a certain past, where certain events or incidents made our time the best, or worse. Nostalgia can be an item, an event, or an advertisement. This is also a great marketing strategy. Some ads today like the one above for Facebook, advertise a product or service using a vintage theme look. If you are in your middle age range and look back at a 70's or 80's Coca Cola ad you've seen at that time of the decade, you'd most likely be reminded of your childhood. This gives you a good feeling of your past and to top it off, you'll probably buy a bottle of Coke to fully reminisce and enjoy.

Growing up, I watched many 80's and 90's commercials. This one really hits the spot for me. Especially the catchy theme song, the McDonald's commercial above reminded me of my childhood when I would watch TV after I did my homework in the evening. My mom would cook dinner while my brother and I watched the Simpsons on UPN. Sometimes this commercial would come up and I remembered singing to it. It's a pretty cheesy commercial but those were indeed the days. These were the free-feelings where I had no major responsibilities and just lived my kid life. In the same time, if I looked at a commercial from 2013 in the year 2033 for example, I'd probably feel the same as well.

Nostalgia does not have to be that old. Sometimes when I watch commercials from several years ago, I have the same feeling as well. However, instead of reminding me of the past, it made me really want to go back to that time of my life bringing with me my conscious mind and mentality from today.