Sunday, April 28, 2013

Interruptive Advertising

One of the most common interruption advertising methods can be seen on YouTube. Have you ever watched a mainstream music video or even a movie trailer uploaded by a film studio or record label? You will have to suffer 30 seconds to one minute of advertising before you can watch the famous video.






The image above is a great example. There are two types of advertising methods on YouTube. Both are the same however, one method made it easier for users to skip the ad. This means that you have to watch the commercial for 5 seconds before you can be prompted to skip the ad. Only videos that are semi-famous have that option. Otherwise, famous videos or music videos will have you suffer for up to one minute before you can watch that video.

The interruptive advertisement methods are hosted by Google AdSense. Google AdSense is a program for famous YouTubers to gain revenue through advertisement. When a user clicks on the ad before the video starts, the YouTuber gets paid up to ten cents. This program is exclusively available for YouTube users with at least a certain amount of average views per video and subscribers. So every time you see a YouTube video playing an ad before the video, that means the user is in the Google AdSense program.

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