Nostalgia

Nostalgia reminds us of a certain past, where certain events or incidents made our time the best, or worse. Nostalgia can be an item, an event, or an advertisement. This is also a great marketing strategy. Some ads today like the one above for Facebook, advertise a product or service using a vintage theme look. If you are in your middle age range and look back at a 70's or 80's Coca Cola ad you've seen at that time of the decade, you'd most likely be reminded of your childhood. This gives you a good feeling of your past and to top it off, you'll probably buy a bottle of Coke to fully reminisce and enjoy.

Growing up, I watched many 80's and 90's commercials. This one really hits the spot for me. Especially the catchy theme song, the McDonald's commercial above reminded me of my childhood when I would watch TV after I did my homework in the evening. My mom would cook dinner while my brother and I watched the Simpsons on UPN. Sometimes this commercial would come up and I remembered singing to it. It's a pretty cheesy commercial but those were indeed the days. These were the free-feelings where I had no major responsibilities and just lived my kid life. In the same time, if I looked at a commercial from 2013 in the year 2033 for example, I'd probably feel the same as well.

Nostalgia does not have to be that old. Sometimes when I watch commercials from several years ago, I have the same feeling as well. However, instead of reminding me of the past, it made me really want to go back to that time of my life bringing with me my conscious mind and mentality from today.