Our groups typewriter throwback marketing strategy was quite difficult to create. However, we did come up with a few great ideas to bring back the typewriter's appealing aspects that would make people want to own one in this current generation.
We want to target two audiences with different advertising methods in each:
For those 50+:
-creating a nostalgic ad that would make them want to re-live the past and own a typewriter.
-use an old-fashion template to create an ad that may seem like it was from the 1950's but actually in this generation.
For the younger audiences in their 20's:
-create a Facebook contest: Take a picture of yourself and your typewriter and make it as vintage as possible, then submit it to the Typewriter brand's Facebook page. The top three images with the most vintage quality, will win $500.
-suggest that the typewriter is a "hipster" item in ads.
No comments:
Post a Comment