My group's Toblerone ad and marketing strategy includes Twitter and Instagram.
For Twitter, we want to create a contest where a Twitter user can tweet a creative almond joke. The most funniest and creative tweet for an almond joke wins a month's worth of Toblerone almond.
For Instagram, we want participants to take a picture of an almond in a very creative way. The Instagram picture with the most likes, wins $1,000.
These social media websites and apps are great ways to market a new product. I believe that our ideas to advertise the new Toblerone almond can be very effective and appealing to younger audiences who are constant tweeters and Instagram users.
We would also like to add a commercial for Toblerone and promote these two contests in the advertisement. Doing so, would greatly expose this new product and increase the engagement of the contest from social media users.
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