For my group's Jeep Patriot ad idea, we have came up with these amenities and features, including marketing strategies:
-Used for vacation/Traveling
-Family Car - Grand kids
-Safe
-Gets you from point A to point B
-Good History of reliability
-safe off-road
-good for all sorts of weather
-simple to drive/repair
-not bogged down with unnecessary things
-classic design
-good handling
-American-made
For our commercial idea, we have decided to use a scene featuring a cabin and snow in the woods with kids running out of the car in a family vacation.
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